“Every day we’re busy conceiving the next revolutionary idea in electronics technology – always with our customer’s current and future needs front of mind. Our new brand principles are guiding us to continue extending the frontiers of electronics technology, and to make the world smarter, brighter and more sustainable for people everywhere”. CEO Anders Lindqvist explains Mycronic’s updated brand platform and the new principles guiding us forward.
Since Mycronic was founded in the early 1970s we have become a trusted partner to electronics and display manufacturers worldwide. Our products, services and solutions are used in the most advanced electronics – from flexible displays to life-saving medical implants and the next generation of satellites.
Recent years Mycronic has grown, both through acquisitions and organically. We have a stronger presence on all continents and are more global and diversified than ever before.
Consequently we have updated Mycronic’s brand platform. We have clarified and strengthened our common culture and values to reflect today’s Mycronic and to stay aligned with the market and our customers' needs. Our brand platform formulates the core brand principles that will guide us in how we act, what we stand for and what we strive to become. Our new brand principles are: Proactive, customer-centric approach, Purposeful innovation, Long-term sustainability mindset and Dynamic, people-centric culture.
Proactive, customer-centric approach
As your partner, we make it our business to see things from your perspective. The goal is to understand your specific challenges so well that we don’t just systematically solve them – we anticipate them. Whether it’s keeping up with technological advancements, staying ahead of customer demands, managing inventory, or finding that crucial extra percent of efficiency and productivity.
Anticipating our customer’s needs drives how we innovate and ensures the creation of sustainable, high-quality solutions with long product life cycles – solutions designed around the people who use them. We foster a culture of innovation that spans across our entire organization. We seek insights from across functions and a diversity of backgrounds. Then we experiment, learn and adapt our solutions – all to keep our customers profitable and technologically relevant over time.
Long-term sustainability mindset
We envision a future where advanced electronics make clean, responsible and profitable progress a reality. By investing in sustainable innovations, we can contribute and support our customers in combating climate change and other environmental impacts. From the products we create to the facilities where we make them, reducing ours and our customers’ environmental footprint is central to our cause. As is sharing the knowledge and expertise gained throughout the process.
Dynamic, people-centric culture
We insist on an open and transparent culture that promotes personal growth and embraces diversity. An environment that nurtures new ideas and encourages innovations that positively impact businesses, society and the planet. we create opportunities for people to grow, and every person connected to Mycronic can feel good about the work they do and how we do it - together.
Bringing tomorrow’s electronics to life
Our customers do not just invest in our products, they invest in Mycronic because they trust the people within Mycronic to provide them with cutting-edge industrial expertise, a clear view of the future and with the resources to get them there. Every day we’re busy conceiving the next revolutionary idea in electronics technology – always with our customer’s current and future needs front of mind. Our new brand principles will give us guidance to keep extending the frontiers of electronics technology, and to make the world smarter, brighter and more sustainable for people everywhere.
Our mission is clear: to bring tomorrow’s electronics to life.
Published: 27 May 2021