Customer centric leadership helps strengthen Mycronic’s global brand
For more than 25 years, Peter Cronin has not only contributed to the success of our Die Bonding business line within our Global Technologies division, but he has also helped shape how Mycronic is perceived by customers and our reputation for excellence in the field.
Peter’s career is a good example of what our overall ambitions to create customer value, provide industry insight and deliver high quality solutions look like in practice.
A career built on understanding customer value
From his first day in 2000 as a Sales Engineer (with MRSI, now Die Bonding business line within our Global Technologies division), Peter stood out for his ability to translate technical complexity into customer clarity. His early demos, hands-on product guidance, and willingness to meet customers where they were, literally and figuratively, helped define our reputation as a trusted, accessible partner.
We are constantly looking to further strengthen customer understanding at a global level, and Peter’s approach demonstrates what it means to deliver genuine value across cultures, industries, and customer maturity levels. His work very well reflects our commitment to being the most trusted partner to the creators of tomorrow’s electronics.
Peter Cronin, Director Sales, NA, Mycronic, Die Bonding, Global Technologies division
Industry insights that build confidence across regions
With deep expertise in photonics and advanced packaging, Peter has spent more than 15 years transforming the Applications and Service Engineering Team into a worldclass, multinational group capable of addressing some of the most complex challenges in electronics manufacturing. This depth of insight directly supports our customers by guiding them through evolving technologies and helping them future proof their processes.
Elevating Mycronic’s promise of high quality solutions
Today, as Director of Sales for North America, Peter continues to raise the bar for what customers can expect from Mycronic, within the Die Bonding business line. His leadership in strengthening the aftermarket business particularly around upgraded service contracts and lifecycle support has enabled us to deliver more consistent, high quality solutions across Canada, the USA, and Mexico.
This is a direct reflection of Mycronic’s global effort to reinforce perception around product and service quality. By ensuring customers are supported from the first demo through long term operation, Peter brings Mycronic’s promise of excellence to life across one of the company’s largest and most demanding markets.
A human-centered leader who strengthens the brand from within
Colleagues describe Peter as dependable, inventive, and a relentlessly supportive mentor who embodies Mycronic’s culture of teamwork and continuous learning. His leadership style not only elevates the division internally; it also creates customer experiences that strengthen brand loyalty externally.
Looking ahead: Building the brand through people like Peter
Peter’s 25-year journey stands as a powerful example of what differentiates Mycronic across industries and geographies. His dedication, insight, and customer first mindset help build the kind of brand every technology leader aspires to: trusted, knowledgeable, and consistently high quality.
We thank Peter Cronin for his exceptional contributions and for helping shape how customers experience the Mycronic brand today and in the future.